The international specialist event, the Music Tourism Convention, which was last held in Liverpool and Franklin, Tennessee, will this year take place on 29 August in Cologne. It focusses on local music scenes and their influence on tourism. As part of the #urbanana project, Tourismus NRW, together with its partners, KölnTourismus, Ruhr Tourismus and Düsseldorf Tourismus, will be participating in the Music Tourism Convention with the aim of attracting new groups of visitors interested in the local music scene and pop culture heritage of North Rhine-Westphalia. With its project partners, Tourismus NRW will offer insights into the region’s music history that can be experienced on site, and will discuss new potential for the tourism industry.
“The Music Tourism Convention is a unique opportunity for bringing the tourism potential offered by the NRW music scene to a major arena, and we are looking forward to welcoming the event to North Rhine-Westphalia under the umbrella of the #urbanana urban tourism project”, says Dr. Heike Döll-König, managing director of Tourismus NRW. “Here, geographically and conceptionally close to the Ruhr area festival hotspot, the well-known club scene in Cologne and the music legends from Düsseldorf such as Kraftwerk, the event is being held on particularly fertile soil.”
According to the event organiser, Sound Diplomacy, the Music Tourism Convention is the largest conference worldwide to bring together the music and tourism sector. It examines the extent to which tourism offers from a destination can be influenced, facilitated and strengthened by the music culture on site. This applies not only to festivals, but also musical cultural heritage, music routes and possible cross-sectoral partnerships.
See here for more information: www.musictourismconvention.com