Creative urban tourism: A glimpse behind the scenes in the fashion city Düsseldorf

Winners from Aachen, Dortmund, Düsseldorf, Cologne and Krefeld were chosen from the 60 nominees in all.

Autor: Julia Bauer

Do you feel like taking a glimpse behind the scenes of the fashion city of Düsseldorf? The “Behind the Scene” city tour gives visitors to the capital city of NRW an insight into the studios and workspaces of the Düsseldorf fashion and designer scene. From the spring of 2018, the tour, created by fashion designer Marion Strehlow, will take visitors to the major names in the industry, as well as to concept stores and small studios where young talented designers work.

This tour is one of six winning projects overall, which have now received the first #urbanana awards for the exemplary way in which they bring the creative and tourist industries together. Other winners are projects from Dortmund, Aachen and Krefeld, as well as contributions from Cologne. The online ticket “Recover, Discover – Urban Art Köln” offered by the art association artmx, for example, offers an overview of the most important works of urban art in Cologne. With the “Musity” app, doctoral student Anna Döbbelin recommends tours that match the outstanding works in Cologne’s museums, taking visitors to historic squares, buildings and streets in the surrounding area.

Designers working in the border region between Germany, Belgium and the Netherlands are the subject of “Hello Designer Tours” in Aachen, for which Fabian Seibert, Chantal Rexhausen and Jan Kassel received an award. After the first round in 2017, events with regional designers working in the area are planned for October 2017, including workshops and exhibitions, as well as an English-language guide containing interviews with local creatives.

The recipients of the award from the Ruhr area are the Machbarschaft Borsig11 and KulturMeileNordstadt associations, with their “ConcordiART&BED”. Among other things, the project includes an innovative guesthouse with artistically designed guest apartments and co-working areas, with leisure and cultural offers.

In Krefeld, an award went to Stadtmarketing Krefeld, which aims to show the town from a new perspective with the “Krefelder Perspektivwechsel” (“Krefeld changes of perspective”) project and the numerous related activities and events. The activities planned include factory discussions with artists in former industrial buildings and a fashion festival which offers young designers the opportunity to show their work, as well as a competition for the best ideas.

Tourismus NRW e.V., Düsseldorf Tourismus GmbH, Köln Tourismus GmbH and Ruhr Tourismus GmbH, as well as the competence centre for the creative industries, CREATIVE.NRW presented the #urbanana awards during the Art Düsseldorf art trade fair. The competition is intended to encourage and support collaboration between the creative and tourist sectors. The six awards each offer the winners 4,000 euros in prize money, as well as a statuette of the artist Thomas Baumgärtel, who is known as the “banana sprayer”. The plan is to present the awards every two years. A specialist jury selected the winning projects from a total of 60 nominations, according to their level of innovation, originality and potential for added value.

For detailed information and film portraits of all six winning projects, see: www.nrw-tourism.com/urbanana-award-winner


Jan-Paul Laarmann

Leiter Innovation, Cross-Cluster-Kooperationen, Gesamtprojektleiter FLOW.NRW & urbanana
Völklinger Straße 4, 40219 Düsseldorf
Telefon: +49 (0) 211 91 320 -510
Telefax: +49 (0) 211 91 320 -555

Laura Försch

Leiterin Innovation, Cross-Cluster-Kooperationen, Projektleiterin FLOW.NRW & urbanana
Völklinger Straße 4, 40219 Düsseldorf
Telefon: +49 (0) 211 91 320-551
Telefax: +49 (0) 211 91 320-555



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